That’s Called Consulting and It Costs Money.
Some time ago I was at Cohere when Angel (our curator, madam and founder) came in with a story to tell.
In a pizza shop today a customer came in and asked the owner if he could “pick his brain about how to own a pizza shop.” The owner, not looking up from rolling out pizza dough says, “that’s called consulting and it costs money.”
We then discussed how people like us – freelancers, business owners, creative people and so forth – need to take this attitude more often. It’s interesting how often people want advice and how seldom they are willing to pay for it.
Think about it, why are you asking me to advise you or inform you or teach you if you aren’t going to apply that information to make your life better? And if applying that information is going to make your life better shouldn’t it be worth money? Or a six pack? Or a meal.
Do you think I don’t have anything to do other than advise you? Those of us trying to run a business and mastermind our personal and professional projects and have a life value our time just as much as you do. If you value my input so much as to ask for it then don’t insult me by indicating that my knowledge, experience and time have no value.
This shouldn’t be understood to say that I’m expecting everyone to pay me money for the privilege of talking to me about the weather (though I’m game for that idea) but don’t expect me to give you valuable information for free any more.
Neither does this mean I’m closing the door to trade and collaboration. But when you show up wanting information based on years of experience I’ve had in photography or video or theatre or Lightroom or computers or any of the gazillion things I’ve failed at be ready to show me you are serious by shelling out some green. Especially when I have no reason to believe you are going to work with me.
One of my biggest screw ups happened about two years ago. Someone I know was interested in making videos for her business and at some time in the future a full length movie. I spent about five hours researching the cost to do this and how to go about doing it and had a meeting where I turned over all this information and gave my opinions and advice.
You can guess the rest. Was I brought on board to make a video? Nope. Not a dime for my time.
The next time you wanna know what’s involved in making a YouTube video for your business . . . that’s called consulting and it costs money.